When telcos talk about text messaging, the conversation inevitably lands on the promise of end-to-end RCS, Rich Communications Services, as the breakthrough to deliver features like read receipts and typing signals, currently available on proprietary services like iMessage. The trouble is, currently SMS, MMS and SMS aren’t always compatible with iMessage, causing what iPhone users dread — the green bubble.
Somewhere along the line, Apple forgot why people first fell in love with their stuff in the first place: because it works. It used to anyway. But that was then and now Apple is going to have to convince customers it can trust its latest products, starting with iOS 12 update. Apple has decided to drop the bells and whistles in favor of making the thing work.