AT&T announced today it will be the first to offer service on a 5G mobile device on a 5G network across 12 cities. But not everyone was impressed. Competitor T-Mobile put their creative team on a spoof campaign mocking the AT&T effort and, honestly, it’s pretty hilarious.
Although the network went live on Tuesday, the official launch in December 21 in areas of Atlanta, Charlotte, Dallas, Houston, Indianapolis, Jacksonville, Louisville, Oklahoma City, New Orleans, Raleigh, San Antonio and Waco. In the coming weeks, AT&T says it will add Las Vegas, Los Angeles, Nashville, Orlando, San Diego, San Francisco and San Jose.
“This is the first taste of the mobile 5G era,” said Andre Fuetsch, president, AT&T Labs and chief technology officer. “Being first, you can expect us to evolve very quickly. It’s early on the 5G journey and we’re ready to learn fast and continually iterate in the months ahead.”
But not everyone is as dazzled by the milestone, T-Mobile boss John Legere tweeted today bashing the “MASSIVE puck @ATT customers are required to lug around won’t be so easy,” sharing a link to the company’s gag “AT&T 5G “ish” Puck Gift Guide” making fun of the Netgear “puck” that currently enables AT&T 5G.
However they decide to disguise their “5G” network, disguising the MASSIVE puck @ATT customers are required to lug around won’t be so easy… So, in the holiday spirit, we decided to help them out with a Holiday Gift Guide for the puck! 😉 #WhatThePuck https://t.co/GJJVZJZphs
— John Legere (@JohnLegere) December 18, 2018
They really went all in on this.
But it hasn’t put a damper on AT&T’s celebration of the milestone they’ve dubbed a “technology revolution.” Even if you need a “big a$$” backpack to make it work.