Samsung wanted a little extra street style, so it partnered with hot skater brand Supreme. Maybe they should have put “Supreme” in quotes.
Turns out Samsung didn’t ink a deal with the actual Supreme based in New York City, instead entering an agreement with Supreme Italia, a knockoff of the popular label. The deal would make Samsung the first major partner in Supreme Italia’s plans to open stores across China in 2019.
The CEOs of Supreme Italia was introduced at a splashy product launch in Beijing, which quickly prompted a response from the legit Supreme.
“These claims are blatantly false and propagated by a counterfeit organization,” a Supreme spokesman told Hypebeast.