Turns Out People Really Dig Buying Groceries Online

It’s hard to imagine why a person wouldn’t want to pick out their own bananas, but according to a new survey, a shocking number of folks have turned to apps and online shopping for groceries.

KPMG just released the results of its 2018 Grocery Retail Consumer Perception Survey and found 48 percent of consumers already do some or all of their shopping online and that 59 percent plan to buy groceries online in the future.

Alright, it looks like we’re really doing this.

“As the online grocery business is exponentially taking off, grocery retailers and consumer packaged goods companies (CPGs) alike need to adapt to factors that are important to online shoppers such as convenience and choice,” Mark Larson, national leader of KPMG’s Consumer & Retail practice. “Already operating in low margin environments, winning retailers and CPGs should consider innovative approaches in strategic revenue management, as well as digital and M&A strategies to remain competitive in the online market shift.”

Here’s more on the survey findings:

 

Featured image: Pixabay 

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