FitBit Adds Personal Coaching With FitBit Care

Activity tracker FitBit wants to tackle the twin problems of getting people to get active and driving down the cost of health care, and their latest offering, FitBit Care, is aimed at making gains on both fronts.

FitBit Care is a new service which will allow a user’s healthcare coaches and trainers connect with them on the platform to get the support they need for long-term success.

Earlier this year, FitBit acquired Twine Health. FitBit Care incorporates the best of both companies.

“We’re already seeing proof points that the solutions we’re building are taking hold and are resonating with our health plan and employer customers,” said Adam Pelligrini, general manager of Fitbit Health Solutions.

It was also announced Humana will make FitBit Care available to its employer group segment, giving more than 5 million users access to the new service.

“With Fitbit Care we are delivering a solution that empowers people to take control of their health, by providing the accountability, support, guidance and resources that remove some of the most difficult barriers to behavior change,” said Dr. John Moore, Medical Director, Fitbit Health Solutions. “Supporting patients beyond the walls of the doctor’s office is one of the most important things we can do to drive successful outcomes, and as a clinician I see great potential for Fitbit Care to help tackle some of the biggest challenges in healthcare and improve health outcomes at scale.”

The new FitBit Care services are available through the FitBit Plus app.


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