Today’s Apple event, broadcast live from the Steve Jobs Theater in Cupertino, promises more than tweaks to old tech. According to reports, Apple is poised to release a whole slew of new hardware, from phones to watches. And when the world’s largest company introduces new products, people tend to pay attention. But can Apple reclaim the kind of buzz it’s new products once generated?
Some new Apple offerings are reported to include a new iPhone X with a bigger, 5.8-inch screen, an even larger version of the iPhone X with a 6.5-inch screen, which they’ll call the iPhone Xs Max. A third phone will likely be a cheaper version of the iPhone X with LCD instead of OLED.
But these new gadgets aren’t going to be cheap. Thanks to tariffs imposed on China by the Trump administration, Apple expects to raise prices to make up for increased costs.