T-Mobile Announces New TV Service, Promises to ‘Disrupt’ Cable and Satellite

T-Mobile’s CEO John Legere woke up on Tuesday morning and teased a big announcement for his company. The Un-Carrier has agreed to acquire Layer3 TV to create a new T-Mobile TV service.

“People love their TV, but they hate their TV providers,” Legere said in the announcement of the new service. “And worse, they have no real choice but to simply take it – the crappy customer service, clunky technology and outrageous bills loaded with fees! That’s where we come in. We’re gonna fix the pain points and bring real choice to consumers across the country. It only makes sense for the Un-carrier to do to TV what we’re doing to wireless: change it for good! Personally, I can’t wait to start fighting for consumers here!”

Layer3 technologies integrate TV, streaming video and social media, but the service is currently only available in five cities. Together with the T-Mobile team, the service will start delivering across the carrier’s network in 2018.

“We’re in the midst of the Golden Age of TV, and yet people have never been more frustrated by the status quo created by Big Cable and Satellite TV,” Mike Sievert, Chief Operating Officer of T-Mobile said. “That’s because the world is changing – with mobile video, streaming services, cord cutting, original content and more — and yet, the old guard simply can’t – or won’t – evolve. It’s time for a disruptor to shake things up and give people real choice like only the Un-carrier can.”

Of course the added benefit of mobile video for the carrier is the ability to deliver highly targeted ads to end-users.  So there’s that.

 

 

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