What might have seemed like a snarky wisecrack on Twitter has launched a pretty hearty backlash for Netflix. It started with the brand’s Twitter account @NetflixUS sent out a message that read “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?”
It was a funny hot take, particularly in an environment where tweets from a brand, like Wendy’s infamous roasts, can make headlines. But it quickly turned into something more serious.
See, people drew a line straight from the identification of 53 “A Christmas Prince” fans to all sorts of opportunities to impose on, and potentially profit from, user data.
Some questions for reporters to ask Netflix:
—How many employees have access to people's viewing habits?
—Are there any controls on how they can access this data/what it can be used for?
—What's the punishment for creeping on people?
—Why are they publicly shaming customers? https://t.co/bnouaaGnZC
— Trevor Timm (@trevortimm) December 11, 2017
— Zack Whittaker (@zackwhittaker) December 12, 2017
No word yet from Netflix to address concerns about privacy, but since they sent the tweet on December 10th it’s racked up more than 400,000 likes and more than 100,000 re-tweets so, mission accomplished?