Netflix Called ‘Creepy’ After Tweet Mocking 53 Specific Users

What might have seemed like a snarky wisecrack on Twitter has launched a pretty hearty backlash for Netflix. It started with the brand’s Twitter account @NetflixUS sent out a message that read “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?”

It was a funny hot take, particularly in an environment where tweets from a brand, like Wendy’s infamous roasts, can make headlines. But it quickly turned into something more serious.

See, people drew a line straight from the identification of 53 “A Christmas Prince” fans to all sorts of opportunities to impose on, and potentially profit from, user data.

No word yet from Netflix to address concerns about privacy, but since they sent the tweet on December 10th it’s racked up more than 400,000 likes and more than 100,000 re-tweets so, mission accomplished?

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