Phablets On The Rise, Despite Dumb Name

The word phablet is lame. It looks awkward written out, much less throwing it around in regular conversation. “Hey, can you pass me my phablet?” *Cringe.*

But the unfortunate moniker isn’t slowing down adoption of the devices that are something between a big phone and a small tablet. In fact, International Data Corporation (IDC) just released data forecasting that by 2019, phablet shipments will outpace smartphones, hitting 1 billion units by 2021.

Put that in your back pocket and sit on it.

“In 2012, phablets were just 1 percent of smartphone shipments and now they are approaching 50 percent of the market just a few years later,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “Consumers continue to consume more video entertainment, gaming, social media, and other data-heavy applications on their smartphones making the display size and type a critical factor in smartphone buying decisions.”

This is good news for a market looking to capture more high-end users, like those willing to shell out $1,000 for an iPhone X so they can consume more video, gaming and other services.

“There is no doubt that 2017 gave birth to the new ultra high-end segment of the smartphone market,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The latest flagship devices from Samsung, Apple, Google, LG, and others has pushed the high end to the $850-plus level for the first time. Despite these price hikes, consumers look as if they are willing to swallow the cost just to have the latest and greatest device in their pockets.”

 

Featured image: Pixabay 

 

 

 

 

 

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